Since 2001, UrbanFestival deals with a concept of public, especially that of public space, through its thematic focuses, programme selection, but also through its specific, often experimental, organizational schemes. In the social climate with intensified and hasty privatization of public spaces, namely the common meeting places, atomization of the society and strongly individualized, almost intimate reception of the cultural products, in the era of technological innovations that encourage and stimulate passivity, the crucial point is to reopen and affirm spaces of collective consummation, spaces of greater accessibility, as well as spaces of active participation of broader audience/public.