CALL FOR VIRAL VIDEOS

Within the scope of the 24th International Short Film Festival Berlin, between the 4th and 9th of November 2008, the agency Zucker.Kommunikation and interfilm Berlin will jointly hold

forward – international viral video award

the first competition for viral films at a German film festival.

Two prizes of €500 will be awarded. One by an expert jury and one by an audience jury.

Virals sought!

We’re looking for films with a message. All entries should be aiming to communicate either a promotional, ideational, political or original message. They cannot be older than two years and should have already been successful at spreading the net, or at least be on the way to doing just that.

Whether they are promotional strategies or propaganda, these messages of seduction and conviction have long since been utilising virtual channels to spread throughout the internet. Videos are shown and distributed on film forums, via email, in blogs and on video portals. While the brand names and/or creators behind many virals often like to remain obscure, others make a point of them. What counts is originality and humour; virals have to be good enough to traverse the magical threshold of being forwarded. Word of mouth advertising is (almost) the only thing that counts.

We intend to bring international virals together in one competition and find out which of the nominated films proves to be the most successful within the competition. In addition to this, the artistic and creative aspects of viral production will also be acknowledged by an expert jury.

The competition will take place within the scope of interfilm’s 24th International Short Film Festival Berlin and will also be featured on cinema screens. Following to a Keynote presentation to be held during the festival week, the contemporary viral and its potential future will be discussed.

Take part in the competition!

Submit your film if

  • it has been especially made for the internet,
  • it was made with the aim to spread virally or has already been virally distributed
  • and it is either endorsing or opposing an image, an institution, a brand, a product or an idea.

Upload the film to a video portal of your choice and then propose it on http://www.interfilm.de/viral-award_eng.php. You need only name the URL at which the film is online if you prefer. AND you may also propose films that you have not made but have discovered in the net.

A jury will select the best virals from all entries submitted, to participate in the online audience election. Films will then be seen and voted-for at http://www.interfilm.de/viral-award_eng.php. Parallel to and independent of that selection process, virals will also be under the scrutiny of an expert jury consisting of industry professionals.
All films which make it to the online-voting stage will also be presented on the big screen during the interfilm Short Film Festival.